Have you ever sat down to do something and realized you’d forgotten what you meant to do? It happens to me all the time.
This is partially because I’m constantly interrupted by EVERYONE in my house and find it difficult to form a complete thought.
I’d worry, but I’m pretty sure I’m not alone in this experience. As a marketing strategy consultant, I’m routinely asked good and important questions posed by busy people who are getting interrupted by colleagues with their own questions and requests. There are times when I wonder if we as marketers get so caught up in the going, doing, producing, and getting it OUT that we forget to anchor it all back to the reasons we do it all.
So this is a post that takes us back to the beginning: What are the intentions of communication?
Next time you sit down to get something out, take a minute to root yourself if the real reason you’re doing it, and how those foundational reasons can inform the way you put your message together.
Kyndra Wilson, KW Brand Translation