This isn't an easy post for me to write. It's not easy because I love to write and I love to read. But apparently, I'm a bit of a deviation from the trend. The trend is that people report less and less time reading print materials over the last ten years. "Well sure," you might reasonably say: "They're now reading on-line." Yeah, well, they're not really reading on-line either. People "scan" on-line and retain less of it than when they (used to) read print (see The Shallows if you are a reader and want to see this research). That's super sad to me, but there it is.
So what does this mean? Two things: For now, it means I'm going to put my blog on the backburner. I'll keep all the content on-line for those who'd like to scan through it, but I won't continue to produce new posts.
Second, it means that as you try to connect with your own audiences, keep their (non) reading habits in mind. Prioritize compelling, authentic looking photography to grab their attention and keep text brief and formatted in short chunks.
A big, warm thanks to all of you who have read, commented and shared my blog posts over the years.
Now, I'm off to read a book. :-)
People geek. Proud Colorado native.