Do you remember the generic aisle at the grocery store? Remember the plain black and white packaging? The complete lack of any attempt to pretty up the packaging or the description of the contents?
My dear friend and colleague Eric Sickler sent me this generic brand video. You’ve got to see it. Click on this link to watch it: Generic Brand Video
I’ll confess that as I watched it, I laughed until I cried. “Have we put in a baby?” Hahaha, that’s just good stuff. I’ll also confess that after seeing it, I squirmed a little to be part of the brand development business. I’ve seen a lot of brand marketing materials and many, I’ll also confess haven’t been as good as this generic video made entirely of stock footage about no company in particular. Ouch.
Having been a part of many a brand audit or brand development project, I know how generic branding happens.
Kyndra Wilson, KW Brand Translation