Brand Perception and Reality
There are several stages of pregnancy as it pertains to a woman’s image. There’s the first stage wherein the pregnant woman feels every bit as pregnant as she is, but looks pretty normal…if a bit tired and queasy. There’s the second stage where she typically feels more normal and is seen to be “adorable.” This stage can last from 4 to 7 months. And then there’s the final stage, which I like to call the “God bless you stage” wherein a woman feels slow and gigantic and is frequently met with annoying looks of compassion that either tacitly or overtly declare: “Oh God bless your heart! How much time do you have left?”
I’m in that final stage now.
As much as I’m grateful that my pregnancy has gone well, it has afforded me the opportunity to consider the difference in the way I see myself and the way I am perceived. Anyone who knows me well knows I would never, in a million years, aspire to be “adorable.” Nor am I likely to feel good about slack-jawed sympathy for the way I look. I like to think of myself as active, energetic and—when I make the extra effort—even a little hip. This is how I’ve come to see myself over the many more years that I’ve not been pregnant than over the past year that I have been pregnant. Imagine my surprise when my I catch a glimpse of my girth in a window reflection and am confronted with the reality that I look anything but lithe.
The disparity has reminded me of breakdowns in perception that I’ve seen in business contexts.
The painful solution to these disparities is to look in the mirror…or out the window and get the reality-check necessary to balance the one-sided perception of self. KW Brand has developed and uses a research-based, systems approach to provide organizations with this reality check.
I’d love to find out from you; what organizational self-image discrepancies have you encountered and what did it take to provide the company with a shot of reality?
Kyndra Wilson, KW Brand Translation
Seasoned Marketing Strategist