Marketing is about change, right? We study and apply the best ways to connect because we want to move people to feel or do something.
Here is a case study of how a local pastor brilliantly applied the tips from a book called “Switch” to subtly influence and motivate behavior.
The situation was this:
In Switch: How to Change Things When Change is Hard, authors Dan and Chip Heath describe 9 “prescriptions for change.” The pastor applied 5 of those 9 presecriptions:
Can you think of an initiative you’d like to move forward by about 250 percent!?
Kyndra Wilson, KW Brand Translation, LLC
Seasoned Marketing Strategist