Have marketing questions? What’s the best way to get noticed? Should I buy air time? Print?
Are marketing questions swirling around your head? Feel free to contact us with any of them. If we can’t answer them, we’ll help you find someone who can.
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In the meantime, these are some of the questions we get asked all the time.
We need to get “out there.” How do we get the word out?
This is a tough question because the answer is a complicated issue of brand positioning strategy. First, you have to identify whom you’re trying to reach. What do they care about? Where do they get their information? What is it about your organization that will be a good fit for them? Secondarily, you need to know what the market is doing. Who are your competitors? What are they offering? What are they saying about themselves? How do you compare? The answers to all these questions form the basis from which to start deciding how to position your company and offerings. Fortunately, that’s what KW Brand Translation does best. Check out these blog posts on customer research and brand strategy.
Optimists versus System-Thinkers
The Role of Advertising in Strategic Marketing
Should we discontinue our print publications and focus only on digital marketing?
Probably not. Even though the web has become (for younger audiences) the go-to place for information, research consistently shows that people still like to hold something from time to time. The best approach is usually an integrated mix that keeps the conversation going in a variety of formats. Check out these blog posts on media choices.
Communication Technologies Catch Up (?)
Lessons Learned About Social Media (So Far)
Some of my internal constituents (e.g. faculty) pressure me to focus my marketing resources in ways I don’t think will generate results. How do I prioritize?
A good brand and integrated marketing strategy will help you say “no” as much as it will help you identify where to spend your time and budget. The important thing to identify and remember is a sense of prioritized audiences. While internal audiences certainly matter, their opinion isn’t ultimately as important as the opinions and needs of the external audiences who bring in the dollars and keep the lights on. KW Brand Translation has written many a marketing plan and it begins with goals and a prioritized list of audiences. Call us if you have tricky internal politics to navigate; we’ve heard it all.