How it's done : Typical Projects

Our projects tend to fall into two categories:

Brand strategy development for small to medium business owners;
Brand strategy research for the clients of marketing and consulting firms.

Small to Medium Business Owners

When we work with small to medium business owners, we work directly with the owner and steer the entire brand research and development process to the point when we hand off the brand strategy to you, your internal team and the external graphic designers, web developers etc. you need to execute the strategy.

If you’re a small to medium business owner, we can…

Research on the dynamics inside, outside and around your company [Link back to “how it’s done”].
Develop the brand promise you make to your market
Develop the brand attributes you’ll need to focus and guide the way you present yourself
Provide the creative brief that will keep your internal team and external providers like graphic designers, copywriters, web designers etc. on track and on-message
Stay involved to make sure the execution of your brand stays true to your strategy

Marketing and Consulting firms

When we work with marketing and consulting firms, we are typically a virtual member of a team of professionals brought together to serve clients who need research and brand strategy.

If you’re a marketing or brand consulting firm, we can…

Design and conduct qualitative research & analysis with your client’s customers
Analyze the brand positioning of your client’s competitors
Develop a research-based brand promise and primary brand attribute development for your clients
Conduct brand audits

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