How it's done : Around

Good brand strategy sets you apart from your competitors so you spend your marketing resources on battles only you can win. But first we have to know what your competitors are doing and saying and which market niches have already been claimed. During the competitor and industry analyses, we often ask questions like these:

How have primary competitors attempted to present themselves to their markets?
What brand promises do they make and which ones do they strongly support? Which promises do they accidentally undermine?
How well are competitors regarded by shared customer segments and for which brand attributes?
How do your products, placement and pricing compare?
Where are there opportunities for your organization to make inroads in the market-space?
What will it take for customers to see your promises as more relevant, meaningful and valuable than those of your competitors?
How will relevant trends in your industry affect your brand position and growth goals?

Next Step: Typical Projects

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